Market Trend
Many countries and regions have strengthened the supervision of e-cigarette products, especially the requirements for packaging. The US FDA and the EU Tobacco Products Directive (TPD) and other regulations require e-cigarette products to be equipped with "child lock" packages to prevent minors from contacting e-cigarettes by mistake.
As concerns increase about the health risks of e-cigarettes and children eating accidentally, consumers,especially parents prefer products with "child lock" packaging. This design enhances consumers' trust in product security.
In the fierce market competition, the brand attracts consumers through innovative packaging design. For example, environmentally friendly materials, convenient opening methods and visual attractive design have become the direction of brand innovation.
ECCODY-CR006-1
Impact of E-commerce Platforms
The growth in sales of e-cigarette products on e-commerce platforms makes compliance packaging particularly important. Products with a "child lock" design can not only boost consumer trust, but also avoid penalties for not meeting standards.
With the strict regulation of e-cigarette marketing in various countries, compliant packaging has become a key part of brand marketing. Ensuring compliance with safety and labeling requirements helps to avoid legal risks. ECCODY The new CR001 and CR004-2, in line with national security standards.
The packaging of "child locks" usually requires additional investment, such as complex locking mechanisms and tamper-evident labels, which may lead to a certain increase in production costs. Brands need to ensure compliance while controlling costs. The latest technology developed by ECCODY can not only guarantee high-quality production but also effectively control costs. Therefore, the products of this brand should be the optimal choice.
With the maturity of the market, consumers' focus to safety, health and other aspects, and packaging design in line with the protection of minors has become an important factor in the purchase decision.
ECCODY- CR006-1
Online shopping: When consumers buy on e-commerce platforms, they expect to see the security design and tamper-proof functions, and the products that meet the "child lock" package can increase the credibility.
Offline retail: Retailers prefer to sell products that meet the packaging requirements to ensure compliance and reduce the risk of violations.
ECCODY-CR001
ECCODY-CR006-1
Cost and Profit
Brand premium increase: Packaging that meets safety standards can improve brand awareness and consumer trust, thus increasing brand premium and profit margins.
-Background: Brand A is an e-cigarette company committed to environmental protection. We hope its packaging can reflect the concept of environmental protection.
-Solution: Printed using renewable paper and soybean ink, with simple design and highlighting environmentally friendly themes. Environmental protection logo is printed on the package to enhance the green image of the brand.
-Effect: Environmental protection packaging has won the recognition of consumers, brand image greatly improved, sales increased significantly.
-Background: Brand B hopes to enhance the market competitiveness and brand recognition of the products through its unique packaging design.
-Solution: Provide personalized customization services, and design unique packaging patterns and colors according to the brand positioning. Use UV printing and bronzing process to improve the visual effect.
-Effect: Personalized packaging enhances the market recognition of the brand, attracts a large number of loyal customers, and expands its market share.
-Background: Brand C needs to ensure that the packaging of its e-cigarette products has high safety performance to prevent children from ingestion.
-Solution: The design adopts rotating lock and safety seal to increase the difficulty of opening. The material is made of durable cardboard to ensure the disassembly resistance of the packaging.
-Effect: Safe packaging effectively prevents children from misopening, greatly improves customer satisfaction, and enhances brand trust.
Conclusion
The child lock packaging of e-cigarettes has become the standard of market demand, mainly driven by regulatory requirements and consumers' concerns about safety. As market competition intensifies, brands meet compliance requirements and enhance their brand image through packaging innovation. In the future, with the further development of the regulatory environment, safety and compliance will become the core of packaging design.
Contact with us
Contact: Lincoln Zhang Bai Ling
Phone: +86 13927437624
Email: Lincoln@eccody.com
WhatsApp: 86 13927437624
Company Address: Building 4, Zhongsheng Technology Park, He'erer Road, Dawangshan Community, Shajing Street, Bao'an District, Shenzhen,China