Marijuana Packaging Trend Report

With the increasing trend of social media marketing and influencer marketing, it’s necessary for the packaging of your product to be as unique and modern as the product itself. You’ll find thousands of unboxing videos on Instagram, TikTok and other social media platforms that can greatly influence sales for your business.

These unboxing videos place a great deal of importance on the packaging of the product involved, with unique and attractive packaging having an edge over dull and boring ones.

Keep reading to find out why vape packaging should be as unique as your product.



First Impressions Matter
How many times have you come across a product and thought to yourself, “Oh, that looks so cute. I want to buy it!”? Probably more times than you can count. There is no denying that the visual appeal of a product can create temptations in the minds of consumers. The cuter and better the packaging of a vape, the more likely it is to attract your target audience.

A unique and attractive packaging box ensures that your vape creates a lasting impression, leaving consumers wanting more.

Vapes are pretty common among the youth these days, which is why you need to know their likes and preferences. A unique packaging box is an important requirement because everyone in that age group likes to flash their new and cool vape box. Teens in schools and colleges love having an edge over their peers and always want to look cool and modern. It’s a very competitive age group so feeding them the right packaging box will definitely increase your sales. Moreover, you need to customize vape packaging according to your target audience.

ECCODY has many unique and attractive packaging boxes for vapes that can attract potential consumers.



Packaging for Marketing
The vape market has become highly competitive with shelves full of unique and attractive products. In such a market, your product packaging plays an important role in influencing consumer decisions and brand loyalty. It can make or break sales for you and can have a trickling effect on those viewing your unboxing videos.

Here are a few ways you can improve your packaging to get a more attractive overall look for vapes:

· Bold colors and cuts – go for packaging that has bold and eye-catching colors and cuts. The shape and cuts of your packaging should set your product apart, attracting consumers and improving brand identity.

· Finishing touches – embossed cardboard logos and other unique finishing touches like a matte or glossy finish can enhance your product’s overall appearance while giving a luxurious touch.

ECCODY has unique vape packaging boxes that tick all the boxes – they’re modern, bold, and can set your brand apart. Moreover, the surface of ECCODY’s vape packaging boxes can be customized and you can add logos, printed labels or any other valuable information that you deem fit. You can go for matte lamination, smooth lamination, touchable texture film, frosted film UV coating, and even embossing.





Brand Identity and Brand Value
Custom vape packaging sets apart your brand, creating a brand identity that can lead to customer loyalty. Moreover, creating a brand identity not only helps in marketing your brand but also increases your product’s value.

Here are a few ways you can create a unique brand identity for vapes:

· Use consistent packaging strategies
It’s important to stay consistent with your packaging designs. Although the exact packaging boxes can differ from product to product, there must be a certain consistent feature that can help consumers identify your brand. These features can include embossed logos, textures and other characteristic features that you can implement across all vape packaging boxes.

Thus, you need to create a unique visual identity for your brand that can set it apart from the others out there.

Here are a few ways you can create a unique visual identity for a vape brand:

Ø Logo – make sure you create an attractive yet minimalist logo for your brand that gives a modern and unique look.

Ø Colors – create a color palette that you can use to set your brand apart. A unique color palette not only helps your brand stand out, but can also attract potential consumers.

Ø Fonts – make sure your fonts stay consistent for different vape packaging boxes. This not only ensures that your brand has an overall put-together look but can also help consumers identify your products when placed among other similar ones.



· Define core values
It’s important to define core values for your vape brand. Do you want your brand to be eco-friendly? Do you want it to be a high-end brand focused on giving consumers a premium experience? Or do you want it to be a brand that focuses more on volume and targets the general public? These questions need to be answered so your core values can be reflected in your packaging choices.

An eco-friendly brand needs to opt for packaging that is biodegradable and recyclable. This is where ECCODY comes into play. We have numerous eco-friendly vape packaging options at ECCODY for you to choose from.



Building a brand identity not only sets your product apart but also increases brand value. You can sell vapes at a higher price if your brand is recognized in a competitive market.



Limited Edition Packaging Boxes
An interesting way to incorporate unique packaging boxes into your products is to introduce limited edition packaging boxes. Consumers like the feeling of exclusivity – they love having products that are produced in a limited quantity so not everyone can get their hands on those products. This makes consumers feel special and more connected to the brand.

With limited edition packaging, you can also incorporate current events. For example, you can introduce a movie theme for any movie that has become popular. You can also include sports events in vape packaging boxes. If any popular match or sports event is going on, you can use that to your advantage and make limited edition packaging boxes supporting different teams.

Individuals who are enthusiastic about those particular sports or movies would buy your product instead of other similar products in the market owing to your limited-edition packaging. This is why it’s important to have vape packaging that’s as unique as the vape itself.

This is where ECCODY’s versatile vape packaging boxes come into play – you can customize the packaging according to your needs with foil stamps, embossed logos, customized photos and many other media.



Interactive elements – QR codes
Another way to ensure that your packaging is unique is to include interactive elements in vape packaging boxes. You can add QR codes that consumers can scan to receive information about different products. Moreover, you can offer exclusive promotions, interesting deals and talk about product launches through QR codes.

Consumers often resonate more with brands that have a personalized story. Therefore, you can also add a QR code to a page where you tell your brand’s story and mission. This allows customers to connect with your brand through your unique packaging boxes.

Another way to make your packaging unique and attractive is to include scratch-off panels that can lead to exciting giveaways and promotions.

ECCODY allows you to include interactive elements in vape packaging boxes – giving you a one-stop solution for all your vape packaging needs.



Personalized Messages
You can add personalized messages to vape packaging boxes so they can be gifted on special occasions like birthdays or anniversaries. This adds a personalized touch to your packaging while maintaining your brand’s consistency.

Another way to add personalized messages is to include message stickers inside the vape packaging so consumers can choose the message they want to display on the box. This is a unique and interesting way to facilitate your consumers and ensure that they build a bond with your brand.



Enhancing User Experience with Functionality
Another way to increase the uniqueness of your packaging boxes is to increase their functionality. You can do this by adding child resistant locks to vape packaging. ECCODY has numerous options available for child resistant packaging which includes a lock mechanism and a push-and-slide mechanism. Not only do these make your product unique but they also make sure that your packaging complies with local safety regulations.

Moreover, consumers are always looking for packaging boxes that can serve different purposes after their initial use. You can make your packaging boxes unique and recyclable so that once the vape has been used, the packaging boxes can serve other needs of your consumers.

ECCODY offers recyclable packaging boxes that are versatile and can be used for many different purposes including jewelry storage, perfume cartridge storage, USB storage, and medicine storage, amongst others.

Thus, it’s clear that unique packaging boxes always give your brand an edge over other brands in numerous ways.

So, what are you waiting for? Head to ECCODY and order your unique vape packaging boxes today so that you can set your brand apart and reach your business goals. After all, unique packaging has the ability to drive sales!